I am Jocelyn Little. This is my story...
I am a visual storyteller, creative translator, and the person people come to when they have something important to say and need it to look like it matters.
My path here wasn't straight. I grew up in Hilo, Hawaii, left the islands for UNLV, and graduated with a degree in Hotel Administration — only to discover in my final year that what I actually loved was design. The way an image could carry an entire message. The way visual language could move people before a single word was read.
That discovery led me to MGM International, where I helped build a department, created a role that didn't exist before, and learned that the best work happens at the intersection of purpose and craft. It led me to join a mission-driven organization serving first responders and those who sacrifice daily to serve others — where for over a decade I have translated complex ideas into visual experiences that reach the people who need them most.
What I do is not just design. It is translation. I take what lives inside someone's vision — the idea they can feel but can't yet show — and I build the visual world around it. With intention. With care. With the Shokunin spirit: devotion to craft, and the relentless pursuit of getting it right.
Shiro Collective is where that translation lives.